Selected work / Cakes by Estee
A personal touch. An effortless order.
A warm, animated brand site for a bakery, with a guided ordering flow that turns visitors into real customer orders.
Overview
Estee's Bakery wanted a website that matched the warmth of its brand while making it easy for customers to browse the menu and place custom cake orders.
The Challenge
Bakery orders are often custom — size, flavor, occasion — and that complexity needed to feel simple and inviting online, not like filling out a form.
Our Approach
We designed a Next.js site with a soft, custom pastel palette, using Framer Motion and GSAP for playful scroll and hover animation. A two-step order flow captures cake specifications clearly, backed by a menu page and testimonials section.
Outcomes
- Live at esteesbakery.com
- Actively used by customers to place real orders
- Custom order flow reduces back-and-forth between customer and bakery
Another perspective.
Explore all work04 / Your next chapter
A new product. A better website.
A complicated problem worth untangling.